Approach

Immersive Event Concept: Blended AlUla’s cultural richness with innovative activations, including a water-activated oasis drawing, a Caravan of Treasures showcasing local handicrafts, and a 3D Hegra projection.

Exclusive Venue: Chose the Petit Palais to reflect AlUla’s elegance and history.

Culinary and Artistic Excellence: Featured a dinner by Chef William Ledeuil inspired by AlUla’s flavors, alongside unique exhibits and experiences.

Targeted Invitations: Engaged VIPs, travel trade representatives, and media to amplify the campaign’s visibility.