
Approach
Press Trip: Organized a tailored press trip for National Geographic’s journalist and Chief Photographer, Emanuela Ascoli, to capture Québec’s breathtaking landscapes and unique culture.
Photo Exhibition: Curated an exhibition featuring 30 stunning photographs at Bercy Village, a popular shopping and leisure destination in Paris.
Inaugural Event: Hosted an exclusive vernissage for 35 journalists, content creators, and tourism professionals to celebrate the exhibition and amplify the campaign.
Media Outreach: Distributed a press release to maximize coverage and engaged social media audiences to extend the campaign’s reach.
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18
editorial pages published in National Geographic magazine.
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30
articles generated about the photo exhibition.
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500K+
people reached through social media
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35
guests attended the exclusive vernissage event




