Approach

Press Trip: Organized a tailored press trip for National Geographic’s journalist and Chief Photographer, Emanuela Ascoli, to capture Québec’s breathtaking landscapes and unique culture.

Photo Exhibition: Curated an exhibition featuring 30 stunning photographs at Bercy Village, a popular shopping and leisure destination in Paris.

Inaugural Event: Hosted an exclusive vernissage for 35 journalists, content creators, and tourism professionals to celebrate the exhibition and amplify the campaign.

Media Outreach: Distributed a press release to maximize coverage and engaged social media audiences to extend the campaign’s reach.