
Approach
Celebrity-Led Press Trip: Managed all aspects of the Miss France trip, from partner negotiations to program curation and securing filming authorizations, ensuring seamless execution.
Social Media Amplification: Engaged five former Miss France contestants to promote the trip, generating impactful content on Instagram with mentions of @mon_ilemaurice.
National Media Exposure: Secured major coverage through 50’Inside on TF1 and Télé Loisirs, blending the reach of traditional press with the dynamism of social platforms.
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€750K+
media value generated.
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128M
audience reached via media coverage
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+180
social posts and stories shared by former Miss France
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3,5M+
people reached through social media activations







