Approach

Celebrity-Led Press Trip: Managed all aspects of the Miss France trip, from partner negotiations to program curation and securing filming authorizations, ensuring seamless execution.

Social Media Amplification: Engaged five former Miss France contestants to promote the trip, generating impactful content on Instagram with mentions of @mon_ilemaurice.

National Media Exposure: Secured major coverage through 50’Inside on TF1 and Télé Loisirs, blending the reach of traditional press with the dynamism of social platforms.