Approach

Native Video Placement & CTA: Positioned video content directly within popular travel websites to integrate with the user journey and encouraged immediate bookings via direct links to PLAY Airlines’ website.

Audience Targeting: Reached potential travelers with a strong interest in cost-effective holidays and travel.

Boosting awareness and sales: By combining awareness-driven content with a direct link to purchase (the PLAY booking website), the campaign aimed to drive both brand recognition and immediate sales action.