Approach

Exclusive Premiere: Partnered with Eagle Pictures and Paramount for a high-profile Milan event, inviting 30 Italian journalists to the premiere.

Private Screening: Hosted an intimate screening for industry stakeholders on the movie’s release day.

Integrated Campaign: Executed B2C, B2B, and social media strategies, including newsletters, trade engagement, and press releases.

Audience Engagement: Highlighted Jamaica’s cultural appeal through curated content, boosting word-of-mouth promotion.