
Approach
Exclusive Premiere: Partnered with Eagle Pictures and Paramount for a high-profile Milan event, inviting 30 Italian journalists to the premiere.
Private Screening: Hosted an intimate screening for industry stakeholders on the movie’s release day.
Integrated Campaign: Executed B2C, B2B, and social media strategies, including newsletters, trade engagement, and press releases.
Audience Engagement: Highlighted Jamaica’s cultural appeal through curated content, boosting word-of-mouth promotion.
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80
guests attended the private screening.
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35%
open rate of the Trade newsletter sent to 7,000 contacts.
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€127.9M
AVE generated from media coverage.
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63,000
Reach on social media and achieved 4,600 interactions.




