Approach
Event Coordination: Managed all logistics, including venue selection, photo booth animation, decoration, and delivery coordination.
Targeted Recruitment: Identified and invited French MICE buyers and journalists who met the client’s criteria to ensure a high-quality audience.
On-Site Management: Deployed the full MICE team to welcome attendees, manage logistics, and ensure seamless execution of the event.
Press Engagement: Organized a press conference to amplify the region’s visibility, targeting key media outlets.
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55
participants, including MICE agencies and corporates.
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30
regional partners featured their offerings.
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3
press coverages in major outlets: Voyages & Stratégie, TourMag.com, and TendanceHotellerie.
