Approach
Localized Activation: Organization of 2 days Monaco-inspired event in Modena to highlight parallels like gastronomy, motorsport, and cultural ties for highly selected MICE agencies and corporate from North and Central Italy.
Immersive Itinerary: Activities included a Michelin-star dinner, local market tour, and GPF1 museum visit.
Partner Integration: Four major Monaco hotels (SBM, Columbus Hotel Monte-Carlo, Méridien Beach Plaza, Fairmont Monte-Carlo ) actively participated, fostering direct connections with attendees.
-
17
MICE agencies and corporates attended from North/Central Italy.
-
4
Monaco hotel partners showcased diverse offerings.
