Approach

Creative Strategy: Designed a personalized branding campaign reflecting Singapore’s unique experiences, tailored to French preferences. Developed engaging content, including videos, social carousels, banners, and dedicated landing pages.

Media Planning & Buying: Executed a two-phase media strategy focused on awareness and conversion. Leveraged precise targeting and retargeting across Facebook, Instagram, DOOH, and Native Ads for maximum reach.

Influencer Campaign & Contest: Partnered with influencers to share authentic Singaporean experiences, supported by a contest offering Made in Singapore gift boxes to amplify engagement.