Approach

Tailored Training & Events: Regularly engaged French event organizers through one-on-one sales calls, participation in MICE fairs, and innovative promotional events.

Strategic Communication: Implemented a robust LinkedIn strategy and email campaigns to share Scotland’s latest offerings, novelties, and responsible tourism initiatives.

Familiarization Trips: Organized immersive famtrips, allowing French MICE buyers to experience Scotland’s exceptional event venues and activities firsthand.

Project Support: Provided continuous assistance to event professionals with tailored recommendations, supplier connections, and project monitoring to facilitate event planning