
Approach
Integrated Representation: Managed a full annual PR and marketing contract to build consistent awareness.
Trade and Media Engagement: Hosted fam trips and co-op campaigns with trade partners to foster partnerships and exposure.
Event Participation: Represented Costa Rica at major shows like IFTM Top Résa and Mahana Lyon.
Creative Campaigns: Launched innovative street marketing and digital activations to diversify outreach.
-
84
trade partners featuring Costa Rica in their product offerings.
-
€4.8M+
press value generated in 2019.
-
France
ranked #3among European markets, with annual visitor growth of 5-10%.



