Approach
Centralized Event: Hosted the roadshow in Madrid with Chile-themed activities, reducing costs while maximizing impact.
Immersive Networking: Included destination quizzes, traditional games, and Chilean food and wine tastings.
Tech Integration: Utilized an online platform for meeting scheduling and communication.
Showcasing Diversity: Enabled 20 Chilean businesses to present unique offerings to European buyers.
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21
Chilean companies attended the event.
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150+
guests, including MICE buyers and media.
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500+
scheduled meetings.
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3
interviews with sector media
