Approach

Cultural Immersion: Hosted at London’s COYA Pisco Bar, offering curated South American experiences, including cuisine, music, and art.

Interactive Engagement: Guests participated in cocktail masterclasses, live Samba performances, and a curated Latin American art exhibit.

Sensory Appeal: Combined South American flavors, premium wines, and vibrant visuals to create a memorable multi-sensory journey.

Targeted Audience: Invited top-tier travel agents to foster connections and deepen understanding of LATAM’s offerings.