
Approach
Cultural Immersion: Hosted at London’s COYA Pisco Bar, offering curated South American experiences, including cuisine, music, and art.
Interactive Engagement: Guests participated in cocktail masterclasses, live Samba performances, and a curated Latin American art exhibit.
Sensory Appeal: Combined South American flavors, premium wines, and vibrant visuals to create a memorable multi-sensory journey.
Targeted Audience: Invited top-tier travel agents to foster connections and deepen understanding of LATAM’s offerings.
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70
top-tier travel agents’ guests attended
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1
cocktail masterclass



