Approach
Strategic Partnerships: Collaborated with airlines, DMCs, and hotels to deliver a seamless event.
Targeted Recruitment: Identified and recruited high-potential French MICE buyers in close coordination with the DMC partner.
Comprehensive Planning: Organized accommodations for 120 attendees, including workshop venues and exclusive events.
Digital Amplification: Extended visibility through LinkedIn and Instagram posts targeting the MICE community.
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80
French MICE agents attended the famtrip.
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20
partners, including 10 local stakeholders, collaborated.
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4
new leads generated, representing 510 potential travelers.
